Panda and Penguin-Google search Algorithm

Beginner's Guide-Google Panda & Penguin Algorithm

 Introduction

Panda focuses on the overall quality of your site for the user. To get that quality, use Google's checklist of questions to ask yourself as a general guide. The Penguin focuses on the backlink profile of your site and now works in a granular, real-time fashion. To respond accordingly, improve your overall backlink profile and delete the spammy link. It is also important to remember that in spite of some initial predictions, Google Disavow Tool still has a place in your SEO strategy. Use this to avoid manual penalties related to manual penalties and manual actions which may be beyond the scope of the penguins, but may still affect your ranking.

The primary thing to remember when composing your website for search engines is to think overall. This means focusing on the exhibit quality of your site, as you did in the past against the small details described in the form of SEO cure-all. After all, there is no such thing as a quick SEO treatment, and anyone who thinks otherwise is probably involved in some Blackhat techniques.

Google Algorithm Working procedure

Google's has a long history of internet years, on this long journey, there have been several developments and updates which improve the course of the company's progress. In 1998, it started as a relatively a basic search engine, which now emerged as a far-reaching search giant.

Basically ranking algorithms are the parameter that Google follows to produce decisions about which sites are given high positions in the results and which are restricted below. Lots of factors are responsible to decide these rankings. Google updates these algorithms quite frequently, the entire team of engineers is working to fix the bug and improve overall performance. Occasionally, however, the updates to the SEO community are large enough for individual attention, naming, and reactions. In fact, some of them are large enough to cross the initial rollout and enjoy the long life as a standalone, ranking-influenced algorithm. 

To our knowledge only, Google now mints $ 89 billion annually in terms of revenues. To skim that amount of profit, the company basic method is selling advertising space on their search results pages. These pages serve as proven land for everything between websites, companies, organizations and between; They are all willing to provide liberal treatment from Google so they can be seen by more users. That meditation economy means that for every tweak done by Google - especially it's all-important ranking algorithm - there is a direct impact on various companies that use the Internet to create buyers.

The most famous Google algorithm is pandas and penguins. Let's look at some differences between the two, and how you can remain as a webmaster or business owner on your respective sides.

Panda

Named Panda Algorithm, Navneet Panda, after one of his engineers, reached the scene in early 2011. Its main algorithmic goal is to reduce the number of low-quality sites that appear at or near the top of Google's results. First of all, many SEOs thought that its purpose was directly on "content fields" - sites that existed to build credibility on the aggregation of the high-quality content of other sites altogether. After all, it became clear that Panda has a more holistic view of what it meant to be a high-quality site.

Google Panda

At that time web forums exploded with ideas about what webmasters and business owners could do to navigate the new, pandaya-affected SEO correctly. After all, Google's own Webmaster Central blog published a guide to understanding Panda inside and outside.

 In this post, webmasters included a checklist of questions to help decide whether their site had sufficient quality to perform well on search engines or not. Some of the most notable and permanent inclusions were:

Does the article provide original content or information, original reporting, original research, or original analysis?

Does the article provide substantial value in comparison to other pages in search results?

Will you trust the information presented in this article?

Was the article edited well, or does it look sloppy or produces quickly?

Will the user complain while viewing the pages of this site?

Over the years, Google continued to mold Panda into a quality-demanding algorithm, operating it as a separate entity from Google's main algorithm. Then, in January of last year, Google has introduced Panda to this age ritual, turning it into the main algorithm. As a result, Panda-specific penalties are somewhat difficult and difficult to respond to. Nevertheless, the main concepts are applicable. Since it takes time on Google to recognize sites better and better, users who really benefit from using them. Accordingly, whatever decision you make about your website should be the factor in that final goal.

Penguin

A Penguin algorithm update appeared on stage around  2012. Basically, it shares the central principle of Panda, while it tries to show users better, more useful results, it does this by attacking a different tension of unsafe sites. In particular, this focuses directly on the backlink profile of the ranking sites. Generally, the link has been a major aspect of SEO from the beginning of the industry. It says, "A link is like a vote for your site. If there is a well-respected site link on your site, then this is a recommendation for your site. Link, then this vote is not going to count for the more votes from an official site.

Google Penguin

In the past, the Optimizer exploited this part of the algorithm in a loose, widespread way which did not always line up with the best possible content showing. The most common misconceptions surrounding Panda are those that focus on specific SEO structures, unlike more general praise for quality content. Such a strategy was entirely focused on the domain type of a given link because the quality of the content contained in it was opposed. For example, there was a time when .edu links were considered to be a major asset because they seemed to be more legitimate and less spammy than some .com links.

The most recent major update of the Penguin Algorithm (known as Penguin 4.0) had begun showing signs of the lifetime of the previous year. The two main components of this rollout were that the penguins would now run more nicely in real time. In this context, walking in real time is transformed into the main algorithm. If you remember, it is finally also Panda. It appears that Google's general view of standalone algorithms is that their last leisure space is within the core algorithm.

It may take only a few years before it is ready to move and it starts growing. "More granular" means that if penicillin is punished in large quantities instead of penalties, they will be placed on individual links.

Although there is a properly thought at the root of this, it finally proved to be an exaggerated idea. Google engineer John Mu said in an interview that .uu backlinks have not been assigned "extra" reliability from search engines. Instead, .edu (and .gov) domain links are often extremely valuable because of the quality of the content, not because simple rules about Google's domain type are blinded. Therefore, there is a forgiving element for the current recurrence, in order to get rid of bad links over time, webmasters are opposed to replenishing heavy losses of site-wide penalty from time to time.

Disclaimer-Although writer has taken precautions but the correctness of the fact cannot be guaranteed as the material is taken from different sources, so we do not claim for 100 percent originality and material is rewritten in simple language so that common reader can understand. Images used are from Google search.