Social learning Theory
Social Learning Theory Behavior of person can be influenced in many ways. In the present example, I can influence the behavior of my junior in the college. The junior used to copy the behavior of their senior to get success in the life. The observer (Junior) will imitate the model’s behavior (senior, I), if the model has talent and intelligence. Individuals are more likely to adopt a modeled behavior if the model is similar to the observer. If the model (senior) is rewarded then the observer is more likely to perform the behavior and in the reverse case that If the model is punished than the observer is less likely to repeat the behavior. Learning by observation involves four different processes such as attention, retention, motor production and motivation/ reinforcement. Coding modeled behavior into labels, words or images results in better retention than just observing the behavior. Model behavior Attention and retention account for learning a model’s behavior. The observer w