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Microsoft-Strategic Management Process

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Strategic Management Process Strategic management analyzes the major steps taken by the firms or organization top management keeping the owner in confidence, involving resources and performance in external environments. It specifies the organization’s mission, vision, objectives; developing policies and plan. It also contains the steps needed to achieve the objective through proper planning. Five major steps for company to follow while developing strategy (Burgelman et al, 2001) ·          Assessing the competitors and market condition ·          Goal setting and strategy making according to company’s current position ·          Reassessing the goals regularly (Quarterly) to show the progress of implementation ·          Searching for the alternatives or change in the strategy ·          Evaluating and controlling the business process. Importance of strategic management process For company to operate under variable market conditions, it is necessary that it has p

Google Analysis

Introduction The starting of the Google can be trace back to 1996 in form of research project of Stanford Digital Library Project (SDLP) by two Ph.D students Larry Page and Sergey Brin. The Project nickname “Back Rub” was joined later on by Sergey Brin as they work together to explore the opportunity of Back ling pages and associate pages which can come in search. The starting structure of the search engine works on basic PageRank algorithm. Originally, Google is intentional misspelling of googol a word representing a number starting with “1” and followed by one hundred Zeros. Google find its first investor in 1998 that funded them with $ 100,000. The main area of the business is search, Advertising, Application (Apps) and mobile platform (Android). Eric Schmidt becomes the Chairman of the board of directors and CEO in 2001. Later on Google goes for several acquisitions and group formation such as Deja.Com, Blogger (Web blogging software’s), Picasa (Photo Sharing Software), Keyhol