Branding & Marketing
Branding strategy and marketing The Brand is the recognition of any service or company in the mind of people or the locus of the image about the particular company among the general masses. The better widespread image in the mind of the people is the main reason to reap the good profit margin from the product in comparison to the general items. Brand strategy is generally a long-term plan for the development of successful brand for achieving specific goals. The well defined and executed brand strategy affects various aspects of a business by directly connecting with consumer needs, emotions and competitive environment ( Sinclair, M. T. (1998)) . For promoting the hotel chain, it is recommended that blend brand strategies should be followed because selecting one strategy does not work properly. It must use the mixture of different branding strategy such as corporate branding strategy while still maintaining individually branded product lines. In corporate brand strategies one g