Starbucks
Market environment in Starbucks Starbucks carefully balance the external and internal environment of the business to grow in the sector of interest. Macro environment analysis includes the factor, which includes external factors and Microenvironment analysis includes the factor including the internal factor. Starbucks management tries to manage the change in environment by having proper marketing plans, proper promotion, proper pricing method and well distribution method. Macro environment analysis It contains the term, which is categorized as PESTLE that is political, economic, social, technological, legal and environmental analysis. Political factor The political factors include the tax structure employed by the government from time to time on the business. Extreme political influences include war, dictator government and civil wars. There are negative list from the government side, which restrict the organization from selling addictive substances in family chain store t