Business Environment
Introduction Market environment is marketing term includes the factors consisting of firms ability to build the successful relationship with the customer. Generally, there are two type of environment first is internal environment and other is external environment. Internal environment consist of all those factors, which influences the business, and present within the business itself. These factors are under the control of business. External environment are the factor such as political, economical, social and technological factor that affect the business. These factors are not under the control of the business. Crucial elements involved with performing an internal scan. Internal business environment consist of' (i) Objectives of Business - The main objective of business for which business is establish or running in the field. Objective decide the strategy of the company in the long run. (ii) Policies of Business - Rules and regulation on which business is based.