India and China-Recession
India and China-Recession India and China both are growing at faster rate even in the age of recession. In today’s time, the whole Europe and America have been experiencing recession but the Asian countries are marking not only growth but also becoming global superpower. Growth of the Asian countries is due to increase in the purchasing power of people and new investment project. In present scenario, India and China is basically a youth driven market because the majority of the population is in the category of youth segment. They have excess money to spend on the luxury items for their pleasure and entertainment. Characteristic of market Westernization – Now the Asian market is more open to adopt the modern lifestyle and product of the western market. They prefer the products like Starbuck Coffee, Cappuccino, Coca Cola, Pepsi, Dominos Pizza, and McDonald Burger. The luxury items such as ROLEX, Mercedes, and Sport bikes are in great demand in the emerging markets of I